Light, Lifted, GUCCI

The GG Marmont returns in sorbet hues, a fresh Florence-inspired silhouette joins the line-up, & classic pieces get a new season update, reports Anamm Inamdar

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It's an easy rhythm at Gucci this year. The silhouettes are familiar, the craftsmanship unmistakable, and the energy lighter, more open, and in tune with the ease of the season. This time, it's not about chasing what's next. It's about reworking the classics, letting texture take centre stage, and introducing something new that still feels deeply rooted in the brand's heritage.

This seasonal refresh brings together a mix of reinvented icons and one notable debut. From Gucci Lido's breezy take on Pre-Fall dressing to the GG Marmont refreshed in pastel leather and the debut of the Gucci Giglio, a clean, structured bag inspired by Florence's historic emblem, this season's collection leans into warmth, tactility, and quiet reinvention.

GUCCI LIDO

The Pre-Fall 2025 collection, framed by the Gucci Lido campaign, sets the tone for the season. Lensed by Jim Goldberg, the visuals traverse Mediterranean coastlines, garden villas, and narrow, sunlit alleys. The cast includes Daisy Edgar-Jones, David Jonsson, and Aliocha Schneider, and the mood is understated, calm, and unhurried.