The natural brow is back

And here’s exactly how to perfect it, according to an expert.

- Lia Mappoura

I'm no historian, but it is a pretty easy feat to define the decade of almost any beauty look via the brows. From the sloping, expression-filled lines of the 1920s to the 1990s over-plucked arches, and even the intimidating precision of the sculpted HD brow that has defined recent years, eyebrow trends are ever-evolving. Fast forward to the autumn/winter 2024 season and your make-up will be all about embracing a low-maintenance, effortless look. In other words, when it comes to brows, natural is the motto! "While defined brows were once popular, they no longer align with the current "no-make-up make-up" trend that emphasises a softer, more natural appearance," Aimee Connolly, MUA and founder of Sculpted by Aimee, explains. "Many individuals are now opting for a softer, natural brow look that complements the prevailing aesthetic." Sounds simple, right? Wrong. There's a lot more to creating the natural brow look than meets the eye. And so, to make like the trend's famous faces-Dua Lipa, Zendaya, Emma Watson, and Charlotte Bitmead, we are looking at you-we asked Aimee for her tips on how to achieve the look.