THE BRAT PACK OF TWITCH

The AMP collective, starring Kai Cenat, is taking over the internet, one stream at a time

- By JEFF IHAZA

My For You Page is coming to life. I’m in the back of the content-creator collective AMP’s official RV, shuttling through the outskirts of Atlanta on our way to the studio. Like in the clips that inundate my feeds, each member brings a specific vibe: Duke Dennis has the confident aura of the kid in school who was good at everything. ImDavisss is the class clown, randomly yelling “Swamp Izzo” in the same frenetic cadence the DJ does throughout Playboi Carti’s latest album. Chrisnxtdoor and Agent 00 are the quietest of the bunch, and opt to nap in the back. Fanum is the extrovert who keeps the group together — the glue, according to the rest of the guys — though he isn’t on the RV, his presence is felt.

Then there’s Kai Cenat. The biggest streamer in the crew — often the biggest streamer on Twitch, period — he has a magnetic presence. He’s holding court, showing clips from his stream at Rolling Loud the night before. There’s a brotherly chemistry among them, a cross between a sports team and a boy band. They talk about shoes – Dennis has what Cenat describes as a “calm” way of styling his Louis Vuitton Timberlands. But Cenat has notes. “I really like how Chris dresses,” Cenat says, pointing to his friend’s Balenciaga sneakers. “I just don’t like how Chris don’t take pictures to show it.”

AMP, which stands for Any Means Possible, was founded in 2020 by Davis, Dennis, Fanum, and Agent, who emerged making content around the NBA 2K franchise. The creators were scattered in cities throughout the U.S. and Canada. Agent initially pitched the group on the idea of a content house in Los Angeles, where collectives like Sway House were taking off, but relocating there eventually fell apart, and they decided to move to Atlanta. “We deadass spent the first three years just pumping out what we consider great content, and we kept elevating,” Agent says.