BADVILLAIN: “THRILLER' IS PROOF OF HOW MUCH WE'VE IMPROVED'

Badvillain shares anecdotes on their journey to self-expression, using 'Thriller' as a song to showcase their confidence, attitude, and emotional depth

- By DEBASHREE DUTTA

In a fast-moving K-pop industry, keeping up with the relentless release cycle and staying top of mind is no easy feat, especially when returning from a long absence.

This is precisely why Badvillain's return with “Thriller” is a decisive moment in their career. The South Korean girl group, featuring Emma, Chloe Young, Hu'e, Ina, Yunseo, Vin, and Kelly, is back nearly a year after their debut in 2024, to reassert themselves and their sound.

The moniker “Badvillain” reflects their ethos of challenging the status quo, an image further solidified by the new release. Chloe Young says, “In comparison to our previous releases, 'Thriller' is a minimal track with distinct synth sounds, and that truly shows Badvillain's direction and accentuates our vision.” She also explains that the song's catchy singalong element and minimalist beat highlight a chill, laid-back vibe. “What's more, our bold and intense performance translates into confidence to fully enjoy every stage, while still bearing the excitement and courage within us to try out new challenges.”