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'Continuous learning, adaptibility key'
Careers 360
|November 2025
Brainware University in West Bengal is reimagining management education to meet the evolving needs of a rapidly changing business world. Saileswar Ghosh, professor and HOD, Management, speaks to Pritha Roy Choudhury
Q. How is Brainware University redefining management education to meet the needs of a rapidly changing world?
A. The management department started in 2016 with the vision of offering contemporary and industry-oriented programmes. We wanted to create a department that would be technology-enabled, research-driven, and globally aware. The focus has been on developing management graduates who are not only theoretically sound but practically capable.
Q. What makes your curriculum new-age?
A. We have introduced data analytics, business intelligence, AI applications in management, and digital marketing as part of our teaching. The syllabus includes live projects, case studies, simulation exercises, and fieldwork. The aim is to move away from rote learning and focus more on problem-solving skills. Students are encouraged to take certification courses through platforms like IBM. It provides training, and even internship and placement assistance.
Q. What internship opportunities do students receive?
A. Internships are must in both BBA and MBA programmes. MBA students go for internships after their second semester, while BBA students take them after their fourth. Many of these internships convert into full-time roles.
This story is from the November 2025 edition of Careers 360.
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