'We used to live on 20 quid a week'

LadBaby's Roxanne Hoyle on her meteoric rise to stardom

- BEX APRIL MAY

She's the matriarch of Britain's most famous online family, amassing over a million followers and five Christmas No.1s, and she's one half of a comedy duo with her husband Mark. But Roxanne Hoyle - better known as LadBaby Mum - has faced public scrutiny, from trolling to recent reports about Mark's alleged infidelity. Roxanne insists that a man in a viral TikTok clip who seemed to grope a woman on a night out was not her husband. Here, Roxanne, 41, opens up about raising sons Phoenix, nine, and Kobe, seven, and her relationship with 38-year-old Mark - from those early days of financial struggle to the couple becoming two of the UK's most successful social media stars.

Hi, Roxanne! You and Mark have just celebrated your 10th wedding anniversary - congratulations...

Thank you! We've been together longer than that, but yeah - 10 years married. For us, we're all about divide and conquer. We support each other, we have date nights, we're with the kids all the time and we work together - people always ask how we manage it. But, honestly, we're best mates. We've been through so much and come out stronger. I never thought I'd get married, let alone to someone I love so much and with two lovely boys. I'm really grateful.

What was life like before all this success?

Well, we met over cocktails in London and fell in love - cheesy, but true. When we got pregnant with our first, Mark worked a couple of jobs and I stayed home. We had literally £20 a week to live on - it was joyful, but it was so hard. That's why we'll never forget where we came from. That's why we give back, support food banks and do what we do now.