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Shaking The Evolving it Big: Bar Menu

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January - February 2023

Who would have thought that bar will come to your home? From visiting your favorite bar or restaurant for a chilled beer to drinking your most loved cocktails and beverages at home, the Beverage trend has changed over time.

Shaking The Evolving it Big: Bar Menu

According to the latest report by CEIC, Food and Non-Alcoholic Beverage Change reported at 5.584 percent in January 2022. In the last 2-3 years, the beverage segment in India has become a crowded space. Traditional segments such as carbonated soft drinks and juices and the newly emergent categories of flavored water and flavored milk products are competing with each other to meet consumers’ hydration and thirst-quenching needs. And, hence we are seeing lots of change and innovations in this space.

1 Knowing the ‘Right’ Au-dience:

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