How India's Pet Care Industry is Raising the Woof!

India's pet care industry is on a rapid ascent, projected to reach $350 billion by 2027, as rising pet ownership and pet "humanization" drive demand for premium products, specialized services, and innovative, pet-focused retail experiences.

- ARITRA GHOSH

As pet ownership in India grows at an unprecedented rate, brands like Heads Up For Tails (HUFT), Supertails, and Zigly are leading a retail revolution in the pet care space. Each brand is carving a unique path, blending innovation, community focus, and a deep commitment to animal welfare to meet the diverse needs of pet parents, championing the trend of “pet humanization” by creating a holistic pet care ecosystem that caters to the evolving needs of pet parents, spanning from digital engagement to in-store experiences.

Quality and Innovation

Today’s pet parents are more discerning than ever, seeking high-quality products and services that enhance their pets’ lives. This shift has spurred HUFT, Supertails, and Zigly to go beyond basics, offering breed-specific food, stylish accessories, and wellness products. “Today’s pet parents want the best for their pets, from quality food to accessories, and we’re here to make that possible,” says Rashi Narang, founder of Heads Up For Tails.