Sunk Cost Fallacy Can Drag You In Deeper

We usually spend our time and money on investments or items, with the unsaid expectation of reaping some benefit at the end.

- Kundan Kishore

However, the act of making adequate effort doesn’t automatically guarantee the best of results. If you are in a situation when you keep committing to something you have already put a lot of time, money, or effort into, and where quitting would actually be the better choice, you have likely given in to sunk cost fallacy.

The idea here is that you don’t want your effort to go waste and hope that something will change in the future.