As I peek into the lives and times of century-old companies, I am struggling to find that one common element in all of them. Is there one at all? Or are there many? And does knitting all of them together make for the creation of a true-blue timeless brand that has the ability to nurture the love of every generation it caters to, has catered to and will cater to in the future?
The 17 companies [profiled in this issue] span literally every type of enterprise there is to mention. There are the biggies from the realm of products and services (Tata Steel and Tata Power), there are banks (Bank of Baroda and Central Bank of India) and companies that span every other type of enterprise that finds a use at home or office. There is the grower and marketer of the coffee bean (Tata Coffee), the guys who got us that syrupy ruby-colored drink called Rooh-Afza (Hamdard), the makers of the best Good Day biscuit (Britannia Industries) and the guys who help you paint the walls of your life white, yellow and green (Berger Paints). And there are more to munch on this list.
These companies have created timeless brands that have helped them bridge the gap that generations leave behind them to the benefit of their top-line, bottom-line and affection-line equally. If you really think of the companies on this list, affection for sure is a common sentiment that arises, directly in some cases and indirectly in some others.
I do believe timeless brands are created by companies that believe in timeless values. Three for now.
Trust Tops the List
This story is from the August 2023 edition of Outlook Business.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 2023 edition of Outlook Business.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
The Faultline Called Unemployment
With youths accounting for a staggering majority of the unemployed population in India, the ruling Bharatiya Janata Party, which claims to have put India on a sound growth track, has some tough questions to answer as it seeks a third term at the Centre
'TECH, GOVERNMENT SUPPORT DRIVING GROWTH IN INDIA'S EXPORTS'
As overall exports in India witnessed a rise over the previous year, Akshay Ghulati, co-founder of Strategy and Global Expansion at Shiprocket Global, talks about five drivers of booming trade in India
IN THE RIGHT ENSEMBLE
Manish Kapoor MD and CEO of global clothing brand Pepe Jeans London, finds happiness in spending time with his family and bonding with them over leisure trips, Formula One races, cricket matches and cooking
GREEN GLOBETROTTING
Amid growing awareness about sustainable tourism, more people are hoping to reduce their carbon footprint. Besides benefitting the planet, sustainable tourism also presents the industry with the opportunity to grow responsibly
LOOPM ALTERNATIVES: ADDING A NEW AND LASTING DIMENSION TO PRESERVING FOOD
LoopFresh, an Indian innovation promises to transform the way perishables are stored on our supermarket shelves to retain their freshness.
PLANET VS PLASTIC OR PLASTIC VS SUBSTITUTES?
The theme of Earth Day 2024 was Planet vs Plastic, but plastic industry stakeholders are armed with studies to find faults with its alternatives
WELSPUN LIVING LIMITED: MAKING STRIDES TOWARDS GREENER FUTURE
Striving to advance systematically on the path of sustainable development, Welspun, a global leader in home solutions, is making a mark with its holistic Environmental, Social, and Governance (ESG) approach towards well-being of all the stakeholders
PROMOTING BIOFUELS FOR SUSTAINABLE ENERGY SUPPLY
Biofuels offer a viable solution to reducing dependence on imported fossil fuel while providing cleaner energy, states Kishan Karunakaran, CEO of Buyofuel. In an interview he speaks about how agro-waste and even plastics and tyres can be utilised for producing biofuels, thus supporting a circular economy.
A Ready Reckoner for Climate Justice
In Climate Change: The Policy, Law, and Practice, Jatinder Cheema presents a comprehensive exploration of the multifaceted challenges posed by climate change and the corresponding policy, legal and practical responses needed to address this global crisis effectively
TETRA PAK'S AMBITION TO LEAD THE SUSTAINABILITY TRANSFORMATION
Tetra Pak has set 2030 net zero emission goals for itself and 2050 net Zero emission goals for its supply chain. Juhi Gupta, Director Sustainability Tetra Pak, South Asia, in an interview shares how this is being achieved. Excerpts:
