The Outlook for 2025? Here's How to Forecast for Your Business

The founders of Novae, WeCreate, and Zipdev share how they’re planning ahead for a big growth year.

- KEVIN J. RYAN

A new year means new opportunities for your business, but also uncertainty. This is especially true at a time when work-altering AI technology seems to be proliferating by the day. Regardless of your industry, chances are good that your competitors are leveraging AI to help them grow even faster next year. So how do you position your business for success in 2025?

We put this question to three founders of fast-growing companies that landed on this year's Inc. 5000 list: Wade Breitzke, founder of marketing and advertising agency WeCreate; Reco McCambry, founder of fintech platform Novae; and Michael Lenny, co-founder of outsource staffing agency Zipdev. One of their favorite strategies involves setting an ambitious goal for the year ahead and working backward. They also cited integrating AI into their operations as a critical part of their future growth plans.

While none of these entrepreneurs has a crystal ball, all three know that creating a rigorous process for forecasting can be a huge competitive advantage. So let’s get to some forward-looking statements: What’s your business outlook for 2025?

LENNY We connect companies with remote workers in Latin America, and we work with a lot of venture-backed and private equity-backed companies that were affected by the interest rate hikes at the end of 2022. That hindered our growth for a while. I definitely see that easing as the rates go down. We’re seeing more companies hiring remote workers abroad, so we’re projecting more growth next year than we’ve had this year. I think 2025 will be a pretty big growth year for us, especially with the head count we’re hoping to add to our sales and marketing departments.