Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Dew Diligence
Inc.
|November 2024
In 2014, after covering the beauty industry as a journalist, Susan Yara launched a YouTube channel offering makeup tutorials.
Six years later, armed with a million subscribers, Yara co-founded the Los Angeles-based skin care brand Naturium. Its clinically tested products-billed as biocompatible and cruelty-free-soon landed in Target, which helped attract private equity investment. In 2023, with Naturium nearing $100 million in annual revenue, e.l.f. Beauty acquired it for $355 million. We spoke with Yara about selling and finding alignment with a strategic acquirer.
This story is from the November 2024 edition of Inc..
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Inc.
Inc.
USE AI TO IMPROVE YOUR ONBOARDING PROCESS
According to some estimates, organizations have just 44 days to persuade employees to stick around for the long haul.
2 mins
Spring 2026
Inc.
WHAT TO KNOW ABOUT GEO
GEO, AIO, SEO—the initialism to describe this new marketing era is still up for debate.
3 mins
Spring 2026
Inc.
CLAY NATION
HOW LEAD-GENERATION SOFTWARE FIRM CLAY BUILT A $5 BILLION COMPANY SELLING SAAS WITH A SOUL.
12 mins
Spring 2026
Inc.
DON'T BET AGAINST HER
CULTIVATING MAJOR INVESTORS, CREATING A SCALABLE TECH PLATFORM, LOBBYING REGULATORS: KALSHI'S LUANA LOPES LARA WANTS TO FINANCIALIZE ALL ASPECTS OF LIFE.
11 mins
Spring 2026
Inc.
Karen Dillon
The right way and the wrong way to prepare your kids to run your company someday.
3 mins
Spring 2026
Inc.
HOW TO SECURE DEBT FINANCING
For business owners who don't want to trade equity for funding, debt can be a smart (but sometimes expensive) alternative to venture capital.
2 mins
Spring 2026
Inc.
NEW TO CONSULTING? HERE'S WHAT TO CHARGE
The growing number of corporate layoffs is giving rise to a consulting boom, powered by experienced professionals frustrated by the lack of opportunities or eager to strike out on their own.
1 mins
Spring 2026
Inc.
AGENT OF CHANGE
MEET MAY HABIB, AN UNDER-THE-RADAR VISIONARY WHO QUIETLY BUILT THE GOLD STANDARD FOR ENTERPRISE AI, AND A CLIENT LIST THAT'S THE ENVY OF SILICON VALLEY.
8 mins
Spring 2026
Inc.
Managing people has never been Weirder.Here are the new rules to get it right
From remote work to AI to the habits of Gen-Z, the workplace is changing fast. To help you navigate it all, Inc.'s Ask a Manager columnist, Alison Green, shares her wisdom on how to be an effective leader in 2026 and beyond.
21 mins
Spring 2026
Inc.
Lighting the way
Many companies aspire to bring manufacturing back to the United States. With one of the largest collections of 3D printers in the world, Ian Yang's Gantri just might pull it off.
10 mins
Spring 2026
Listen
Translate
Change font size