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The Business Of Dance: Embracing One's Individuality And Style
Forbes Africa
|August - September 2024
In the dynamic world of street dance, passion and perseverance pave the way for success. Living out this ethos is South African born B-girl turned businesswoman, Courtnaé Paul.
At the age of 21 and with just ZAR600 ($33) in her pocket, Courtnaé Paul pursued her dream of dancing on bigger and better stages and set out to carve her own path in the world. It is this determination that propelled her to turn her passions into paychecks.
Paul has found a way to combine her passion for dance, sport and culture, and has progressed in leaps and bounds, from practicing breaking (Breakdancing) in her bedroom in Durban in South Africa's KwaZulu-Natal province, to flipping the business world on its head, through her company, CP Entertainment (CPE), by collaborating with world renowned brands on various projects around the globe.
This includes her role as the entertainment sponsor at the 2024 FORBES WOMAN AFRICA Leading Women Summit.
CPE has become a home for local dancers to explore the world of dance-business, whilst playing a role in creating sustainable careers for an industry that is often not well-supported.
This story is from the August - September 2024 edition of Forbes Africa.
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