Why Is HP Confident About India

HP in India is working towards AI PC penetration, upskilling, education use cases and helping small and medium businesses (SMEs)

- BY SHRABONA GHOSH

Any sufficiently advanced technology is equivalent to magic, said Arthur C. Clarke, British fiction writer.

...And this magic needs a tech leader to reach the masses. A chief who can assess, evaluate and implement a strategy for technomancy to do wonders.

For Hewlett-Packard (HP), Ipsita Dasgupta is the leader for the Indian market, under whose aegis artificial intelligence (AI) personal computers (PCs) were launched. AI PCs are a technological breakthrough which is poised to make an uptick from 2025 in India. As per Dasgupta, the svp & MD - HP India, Bangladesh & Sri Lanka, “India is a dynamic and fast moving market. The tech advancements are at its infancy, this is a really exciting time for innovation.”

HP in India is working towards AI PC penetration, upskilling, education use cases, and helping small and medium businesses (SMEs).

AI INTEGRATION: PCS & BEYOND

In her first year as the MD, Dasgupta worked towards driving consumer growth and a new approach to the market on building use cases for education and skilling. She spreadhead programs around SMEs and trained them on AI. “We launched our AI PCs and we were first to go to the market with it. Since then, we have seen great traction around AI PCs and have had great conversations around AI. Overall, it’s been a phenomenal year,” she quipped.

In the beginning of 2024, HP announced its next-generation AI PCs HP EliteBook Ultra and HP OmniBook X for pre-booking in India for businesses, creators and retail customers. These are powered by the Snapdragon X Elite processor. The HP EliteBook Ultra AI PC is targeted towards enterprises, public sector organizations and government departments while the HP OmniBook X AI PC is built for retail consumers.