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Plans To Expand Presence Its India
Entrepreneur magazine
|August - September 2024
To cater to its new segment, MediaTek is increasing its engineering presence and R&D development in India, says Anku Jain, MD, MediaTek India.
Recently, Taiwanese fabless chipmaker MediaTek launched Made in India Android-powered Smart Digital Cluster and Smart Module with 4G connectivity for electric two-wheeler (2W) vehicles in partnership with Jio Things, a subsidiary of Reliance Jio Platforms. In the auto space, MediaTek is bringing in a series of innovations, “We do have several different verticals for automotive, such as, cockpit and connectivity, components and ADAS. So, we are working on all those aspects for automobiles. Today, when you sit in a car, it is almost like a computer now, powered by a semiconductor inside,” said Anku Jain, MD, MediaTek India.
Coming to two-wheelers safety, Jain added, “These days as technology evolves, some of the newest twowheelers are accompanied by a screen connected to the telematics of the scooter. It also comes with AI functions, where it can monitor the safety aspects. For instance, if the rider is not wearing a helmet, it may not start the scooter. Therefore, there are a lot of computing requirements and it’s an important market for the semiconductor industry. MediaTek is playing an active role in the sector.”
This story is from the August - September 2024 edition of Entrepreneur magazine.
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