I Asked the Wrong Questions

Everyone said they wanted my product, but nobody bought it. Why?

- by Birna Dröfn Birgisdóttir

Here's the context: I am currently a Ph.D. candidate who studies creativity. I explore how it works, and how people can become more creative. Companies have hired me to speak about this for years, because creativity is one of the most sought-after skills in today's job market. Then I started to ask clients: Would you want a tool to boost employee creativity? They all said yes, so I made one. It's called Bulby. But when I showed it to clients, they suddenly lost interest.