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A Very Feel-Good Franchise
Entrepreneur US
|Startups - Fall 2025
Love helping people feel good? The Now Massage is a franchise on the rise, and worth looking at now.
When Jason and Gara Post opened their first Now Massage boutique in 2015 in West Hollywood, California, the couple envisioned a membership-based concept with customizable services, so that massages could become a convenient part of guests' and members' monthly routines.
The Now Massage began franchising in 2019, and reached our annual Franchise 500 ranking for the first time in 2025—debuting strongly at No. 306. The Now has 81 boutiques open across the United States, with more than 170 locations in development. Average gross revenue of all franchises open more than a year from July 2024 to June 2025 was $1.3 million.
This story is from the Startups - Fall 2025 edition of Entrepreneur US.
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