NetSuite's Global Vision: Building the Intelligent Enterprise for the Al Era

At SuiteWorld 2025, NetSuite unveiled an AI-first vision with embedded assistants, customizable AI workflows, and global expansion focused on balancing innovation, trust, and local market needs.

- By Shipra Sinha

The next phase of digital transformation is not just about moving to the cloud; it's about making the cloud intelligent. That's the message NetSuite delivered loud and clear at its annual SuiteWorld 2025 event in Las Vegas. The focus this year was squarely on artificial intelligence (AI), automation, and how businesses can accelerate transformation through unified, intelligent systems.

On the sidelines of the event, Shipra Sinha, Senior Analyst, Industry Intelligence Group (IIG) at CyberMedia Research (CMR), sat down with Craig Sullivan, Senior Vice President, Enterprise and International Products at NetSuite. Sullivan, who has been in the company for 25 years, oversees NetSuite’s international product strategy, managing localisation initiatives and expansion efforts that have taken the brand to 220 countries and territories.

Sullivan's perspective is rooted in a simple but powerful idea: helping businesses “act global but be local”. And that, he says, remains at the heart of NetSuite’s product and market strategy as the company scales deeper into emerging regions.

A GLOBAL VISION GROUNDED IN LOCAL RELEVANCE

For NetSuite, global expansion has always been about enabling customers to operate across borders while meeting the compliance and cultural expectations of individual markets. Sullivan explains that the company’s vision for growth lies in continuing to support the “breadth and depth” of customers adopting NetSuite worldwide while ensuring that its suite of applications reflects the specific needs of local users.

“The idea”, he says, “is to allow companies to operate at a global scale but at the same time deliver on what their customers expect at a local scale.”