MG Motor Reimagines Driving with Al, Voice Control, and Secure Connectivity

JSW MG Motor India's CIO, reveals the tech behind the company's electric vehicles, including the new Windsor EV. From voice-controlled features to AI-powered mood lighting, he discusses the connectivity solutions and security measures.

- Aanchal Ghatak

In an era where technology is transforming the automotive industry, MG Motor is at the forefront of innovation with its latest offering, the Windsor EV, India's first intelligent CUV. At the helm of this technological revolution is Manish Patel, CIO of JSW MG Motor, who has been instrumental in integrating cutting-edge IT practices to enhance vehicle connectivity, security, and user experience. In this exclusive interview, Patel shares insights into how MG Motor is redefining the automotive landscape, the unique IT challenges in the auto sector, and the growing importance of cybersecurity in connected vehicles.

MG Motor has just launched the Windsor EV, India's first intelligent CUV. Could you tell us about the key IT strategies and innovations that played a role in bringing this groundbreaking vehicle to market?

Manish Patel (MP): The Windsor is packed with first-time features, including voice recognition in six languages and a complete touch and voice-controlled interface. Even the mirrors fold through voice control. The mood lighting is also AI-based. We continuously improve AI and analyse customer behaviour to optimize functionalities. For instance, we found that too many voice options overwhelm users, so we've streamlined the interactions.

Are you involved in both general IT practices and the car-specific IT for MG? How do you manage both?