PVR bets on AI to elevate customer experience

The company shares that it has set up a center of excellence and a dedicated team of over a dozen IT professionals working on multiple Al-driven initiatives.

- Jatinder Singh

THE GROWTH of AI and its transformative impact on customer experience is no longer a secret.

Movie theaters, which are battling growing competition and higher operating costs with rapidly declining audiences, need to rely on technology and personalized marketing to drive revenue and remain competitive..

To address the challenge of retaining its cinema-loving audience and providing them with a quality experience, PVR INOX is working on a range of AI-driven initiatives to attract viewers to cinema halls and enhance their ticketing and movie-booking processes.