Try GOLD - Free
STEERING THROUGH CHANGING TIMES
Businessworld India
|14 Jan 2023
Prevailing over some of the most challenging years, amidst a devastating pandemic, supply chain issues, semiconductor shortages, and a severe fall in demand, the Indian auto sector has had quite a ride.
Amidst unprecedented challenges, leading players have stepped up, implementing firm steps to reset focus, spur demand, and fuel growth. The year 2022, consequently, has been momentous, with the auto sector showcasing its strongest performance over the last three calendar years. November sales have crossed the 300,000 threshold for the sixth month in a row, and estimates suggest wholesale volumes for the passenger vehicle segment will peak at 3.7-3.8 million units in 2022.
With the drive towards sustainable mobility and electrification, the year 2023 will offer exciting possibilities for innovation and growth. Consumer eagerness is at a high, and we must continue to be in touch with their emerging aspirations to make the best of this opportunity. As we stand at the cusp of a new year of growth, it seems like an appropriate time to take stock of our past victories and chart a roadmap for a successful future.
A look back
This story is from the 14 Jan 2023 edition of Businessworld India.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Businessworld India
BW Businessworld
India Growth Strategy Accelerates Expansion
SCHLOEDER on why India remains central to Häfele's global roadmap, driving scale, localisation, innovation, and more
1 mins
May 16, 2026
BW Businessworld
Advertising Moves Business Metrics
AB InBev India’s speaks to BW Businessworld’s Reema Bhaduri on routing 60-65 per cent of marketing budgets into experiences, Cannes Lions win, a global Netflix deal, and why India isnowexporting creative ideas. Excerpts
3 mins
May 16, 2026
BW Businessworld
Future Of Marketing Belongs To Human Imagination
Algorithms may optimise performance, but iconic brands are still builtthrough human judgment, cultural conviction and creative courage, Says BEKAL
3 mins
May 16, 2026
BW Businessworld
The New Agency Mandate
HARSHA RAZDAN, CEO, Dentsu South Asia, explains why agencies and CMOs must move from service-selling to solving growth problems in a conversation with BW Businessworld's Chairman & Editor-in-Chief
3 mins
May 16, 2026
BW Businessworld
SWEET 40s
Health-conscious people in their 40s start counting calories, reading food labels, and there is a growing trend to cut out added sugars, which is a good move, but the essential aspect is to note what you are replacing your sugar with
3 mins
May 16, 2026
BW Businessworld
India, Museums, and the Restitution of Heritage
Across the world’s great museums lie the material traces of civilisations whose histories were not merely discovered but displaced.
4 mins
May 16, 2026
BW Businessworld
Milking Growth The New Way
As demand rises and consumers premiumise, India's dairy industry enters a more strategic and margin-sensitive phase of growth
5 mins
May 16, 2026
BW Businessworld
WPP's Reset In The Storm
With Elevate28, Cindy Rose is attempting to turn WPP into a simpler, AI-powered, performance-led company. The market is still asking whether the advertising giant can move fast enough
6 mins
May 16, 2026
BW Businessworld
Marketing Is Evolving Into A Technology Function
In India's rapidly digitising retail economy, creativity alone is no longer enough. Technology now drives experience, engagement and conversion
3 mins
May 16, 2026
BW Businessworld
The Real Marketing Battle
ADITYA BABBAR argues that ROI, retail experience and conversion now define brand success
2 mins
May 16, 2026
Translate
Change font size