ANCHORS OF THE boAt

With over 32 per cent market share in the consumer electronics space, and with revenues close to a staggering Rs 3,000 crore, boAt is now looking at category expansion

- Ruhail Amin

POLES APART. That is exactly how the two founders of the super successful consumer electronics brand boAt come across as we get them together on a Sunday afternoon in Mumbai.

The interview is at short notice. “Aman takes two flights a day,” quips the Communications Head accompanying the founders as they walk into their Mumbai Office in Andheri East.

With over 32 per cent market share in the consumer electronics space, and with revenues close to a staggering Rs 3,000 crore, boAt is now looking at category expansion at the back of a recent big funding.

As we settle into the conversation, Sameer Mehta, Co-founder and Chief Product Officer, camera shy, reticent and with an absolutely business-like, no-nonsense kind of aura around him, opens up about the first meet ing with Aman Gupta, Co-founder & CMO, boAt.

“Some random guy thought that it would be good for us to meet and I remember we met at Taj Lands End. That was the start of the journey and we have not looked back ever since,” recalls Mehta.

We pose the same question to Aman Gupta. He, however admits to having had doubts about this partnership.

“Even when we met for the first time we had our doubts about this partnership. I had an old company which did not do well and Sameer also had a ‘not-so-pleasant’ equation with his past co-founder. Somehow, it clicked well as we discovered some mutual synergies,” says Gupta