Try GOLD - Free
Smooth Operator?
Business Traveler US
|May 2025
The good, the bad and the ugly about a new AI agent
IN A WORLD where we already have robots that vacuum our floors and apps that order our groceries, OpenAI has decided to up the ante with its latest creation: Operator. This AI agent, which can autonomously perform tasks like booking travel, making restaurant reservations and shopping online, is being hailed as a game changer. But is it?
Powered by something called the Computer-Using Agent model, Operator can navigate websites, click buttons, fill out forms and even correct its own mistakes (sometimes). It's like having a personal assistant, except this one occasionally books you a one-way ticket to Bucharest instead of Boston. And for a price. The AI platform is available only to ChatGPT Pro subscribers in the U.S. for $200 a month—perhaps the rate of an OpenTable dinner it just booked, hopefully in the right city.
THE GOOD OPERATOR
This story is from the May 2025 edition of Business Traveler US.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Business Traveler US
Business Traveler US
Trend Setters
Five design-forward pieces for spring
3 mins
May 2026
Business Traveler US
Seoul Searching
Korean Air brings a taste of its home country to LAX
2 mins
May 2026
Business Traveler US
Meat and Greet
A swank steak house has South Florida buzzing
1 mins
May 2026
Business Traveler US
Newport Charm, Cannes Glam
An international list of stylish spots
1 mins
May 2026
Business Traveler US
SENTIMENTAL STAYS
For these homes-turned- luxe-hotels, a twist of nostalgia is a big part of the draw. Step into properties shaped not by spectacle but instead by personal history
2 mins
May 2026
Business Traveler US
Quiet Sophistication
The city's first all-villa resort shows how a legacy brand can feel modern, relaxed and still unmistakably itself
2 mins
May 2026
Business Traveler US
Raising the Bar
AA's Flagship Suite sets a new standard for the airline but a few improvements are still needed
4 mins
May 2026
Business Traveler US
Mexican Delight
On the Nayarit Coast, Punta Mita delivers the pinnacle of golf-and cuisine
2 mins
May 2026
Business Traveler US
FANTASY LAND
Inside the world of design genius PHILIPPE STARCK, whose whimsical surprising creations continue to delight after more than 40 years
9 mins
May 2026
Business Traveler US
Optical Art
HOW AIRPORTS AND TRANSIT STATIONS ACROSS THE GLOBE ARE USING VISUAL ELEMENTS TO HEIGHTEN BRAND IDENTITY-AND PASSENGER USABILITY
7 mins
May 2026
Listen
Translate
Change font size

