Dry Season - How resorts and wineries are adapting their programs to attract nondrinking visitors

Resort and Spa in Napa, California, it has always been about wine—with a location just minutes from top wineries, a restaurant with an extensive wine list, and rooms looking out over working vineyards. Since its opening in 2006, it has been inherently clear that this hotel caters largely to oenophiles. But after a twoyear $25 million renovation completed earlier this year, there have been a few notable additions to the premises: new rooms, a refreshed lobby and expanded bar, as well as a newfound emphasis on speaking to a sober or sober-curious audience.

- By Todd Plummer

At the Meritage

Resort and Spa in Napa, California, it has always been about wine—with a location just minutes from top wineries, a restaurant with an extensive wine list, and rooms looking out over working vineyards. Since its opening in 2006, it has been inherently clear that this hotel caters largely to oenophiles. But after a twoyear $25 million renovation completed earlier this year, there have been a few notable additions to the premises: new rooms, a refreshed lobby and expanded bar, as well as a newfound emphasis on speaking to a sober or sober-curious audience.