A LOYALTY PROGRAM LIKE NO OTHER?

How Atmos Rewards will benefit Alaska and Hawaiian Airlines loyalists

- STORY BY JAKE JONES

ALASKA AIRLINES HAS finally unveiled its brand-new combined loyalty program with Hawaiian Airlines. Dubbed Atmos Rewards, the new offering is truly unlike anything we have seen to date, with a laundry list of unique perks that are sure to cause ripples across the industry. The program is launching with a clear focus on flexibility and personalization, allowing for a wide range of customization that frequent flyers can tailor to their own personal travel habits.

Gone are the days of rigid, singular avenues to status earning. Atmos is now meeting its customers where they are by introducing multiple pathways to earning status, allowing them to choose the one that best suits their habits. From island-hopping Hawaiian travelers to long-haul international corporate executives, the program offers everyone a reasonable gateway to achieving status. Later in 2026, points and status can be earned by one of the following: distance traveled, price paid or segments flown.