ZOMATO REBRANDED: More Than Just Delivery

With Blinkit growing rapidly, renaming Zomato to Eternal drives home the multifaceted nature of business

- BY ARNAB DUTTA

FOOD DELIVERY GIANT Zomato's announcement that it was renaming the company to Eternal Ltd, which incidentally is also the market listed entity, is not just a simple rebranding exercise. It's a calculated shift towards a future where food delivery becomes only a slice of the whole pie.

In a letter to Zomato's stakeholders on February 6, Co-Founder and CEO, Deepinder Goyal, unveiled the plan to rename the holding company to Eternal. "This isn't just a name change; it is a mission statement. A reminder etched into our identity that we will endure—not because we are here, but because we need to get there," Goyal wrote in the letter.

This comes even as Zomato's quick commerce arm Blinkit's rapid growth outpaced that of its main food delivery business in the third quarter of FY25. The move to rebrand, thus, formalises a strategic realignment towards a multi-vertical future.

"They are no more just a food delivery business. Blinkit is growing rapidly, and it is expected to contribute a significant portion of the group's revenue in next two to three years," says Christy Joseph, equity research analyst at Geojit Financial Services.