COOL COLORS: Redefining Mid-Segment Fashion for Modern Men

Praveen Bafna, MD, Bafna Clothing Pvt Ltd, speaks on Cool Colors’ growth since its inception and expansion plans in a freewheeling chat with IMAGES Business of Fashion

- Kajal Ahuja

In a country like India where a large chunk of the population belongs to the middle class, the need for an affordable, value-for-money brand is essential. Cool Colors, the flagship brand of Bafna Clothing, has been thriving as a mid-segment brand since its inception in 2002.

As a men's casualwear brand, Cool Colors understands what it truly takes to be a man. It has imbibed perfection and style in its products, creating masterpieces for modern men.

BRAND PRESENCE

Cool Colors has grown its business across the nation, thriving with a pan India as well as international presence. The brand is present in over 25 cities in the country, with 3500+ menswear and family outlets.

HIGHLIGHTS

The brand has more than 20 years of business experience with 300+ modern trade stores pan India. It is also present in International markets such as Middle East, Singapore and Sri Lanka.

In conversation with IMAGES Business of Fashion's Kajal Ahuja, Praveen Bafna, Managing Director, Bafna Clothing Pvt. Ltd. talks about Cool Colors' growth since its inception and further expansion plans as a mid-segment brand.

Q. Please tell us about the journey of Cool Colors and Bafna Clothing.