Try GOLD - Free
Wondrous Workouts, Enjoyable Exercises
BW Businessworld
|December 28, 2024
ZUMBA, A DANCE FORM created in Colombia, being taught to a multinational group by an expat Japanese instructor in Gurgaon, through Bollywood film music: what better example of fusing fitness with fun in the age of globalisation!
"Health is wealth" is an aphorism picked up widely and early in life. Yet, as a society, health is on our radar and in our minds only in times of sickness. This is reflected in the sorry state of the health facilities, including public hospitals, and the very low priority accorded to this by Central and state governments. Little wonder that the country's health indices are dismal, below those of most neighbours, and often as low as much-poorer countries in sub-Saharan Africa.
Will Viksit Bharat be a Fit Bharat? Fitness is only now widely seen as important. Though yoga has increasing practitioners, a regular workout is, for many, a new addition to their daily schedule. The transition from a morning walk to jogging has been slow in coming - constrained, in part, by the lack of facilities, requiring joggers to risk limb and life by running on the roads.
Covid restrictions, though, boosted walking, jogging, and cycling, thanks to cleaner air, little traffic, and the desire to get out of home.
This story is from the December 28, 2024 edition of BW Businessworld.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM BW Businessworld
BW Businessworld
How Bengaluru Turned A Water Crisis Into A Global Model
Driven by infrastructure upgrades, digital innovation and citizen participation, Bengaluru has transformed a severe water crisis into a globally recognised model of urban water governance
4 mins
May 30, 2026
BW Businessworld
Melody’s Moment, Parle’s Mission
Following PM Modi gifting Melody to Italy’s PM Meloni, Mayank Shah speaks on how Parle now aims to transform the confectionery brand from a strong export product into a global powerhouse
3 mins
May 30, 2026
BW Businessworld
From EQ To Smart Choices How IIMA Students Are Told To Walk The Talk
FIIMA's chief guests at its convocations also reflect its vision and values
4 mins
May 30, 2026
BW Businessworld
Adland, AI And The Shift
As AI rewrites the rules of creativity, agency models evolve and client expectations intensify, the advertising industry is grappling with a central question: what exactly needs resetting, and how fast?
5 mins
May 30, 2026
BW Businessworld
Deal-Rich, Job-Light: How AI Is Repricing Indian IT
The sector that built its empire on human scale is now being forced to reimagine itself in an age that prices intelligence, not effort. The results are in and they are complicated
8 mins
May 30, 2026
BW Businessworld
"The Greatest Creation Is Still Unexpressed, What is Expressed Is Data"
PRASOON JOSHI, Chairman, Omnicom Advertising India & Chairman, Prasar Bharati says human adaptability has outlasted every disruption before, and will outlast AI too, in an exclusive conversation with BW Businessworld's Reema Bhaduri.
2 mins
May 30, 2026
BW Businessworld
Investment Strategies for a Volatile Market
THERE ARE PHASES in financial markets when uncertainty is not just visible - it becomes systemic.
4 mins
May 30, 2026
BW Businessworld
Building Responsible Business Leaders
In an interaction with BW Businessworld's Shriya Mishra, GODWIN TENNYSON, Director (in-charge), IIM Tiruchirappalli, discusses AI-led disruption, industry linkages and the changing role of B-schools
1 mins
May 30, 2026
BW Businessworld
The Homegrown Data Centre Boom
SHARAD AGARWAL, CEO, Sify Infinit Spaces, discusses India’s accelerating data centre build-out, AI readiness and the importance of disciplined, market-led growth in a conversation with Rohit Chintapali
4 mins
May 30, 2026
BW Businessworld
“AI Has Killed Patch Tuesday; Welcome To Patch Every Day”
CrowdStrike’s Chief Business Officer DANIEL BERNARD on why frontier AI has made vulnerability management the most urgent conversation in cybersecurity today in a chat
4 mins
May 30, 2026
Listen
Translate
Change font size
