Facebook Pixel TRAVELTHEN & NOW | BW Businessworld - business - Read this story on Magzter.com

Try GOLD - Free

TRAVELTHEN & NOW

BW Businessworld

|

May 03, 2025

I REMEMBER THE TIME – early seventies – when I started traveling for business, especially the international trips.

- By Krishan Kalra

TRAVELTHEN & NOW

Excited, because the chairman had advised me to go to, say, Tokyo as soon as possible; my first instruction to the secretary was "Kohli Sahb ko Bulao". Mr Kohli - a fine, mild mannered gentleman was the assistant manager at one of the major travel agencies at that time. An appointment was promptly made with at least an hour or more blocked for the gentleman's visit.

Kohli Sahb would arrive with a heavy satchel containing four or five editions of (what was known as) ABC - thick publications like the Telephone Directories of yore by the global airlines' association or some such body, containing details of all possible routes from point A to B and the fares in each case. So, we will jot down every possible alternate, total up each and finally compare to arrive at a provisional decision.

If I was to travel to New York - there were no direct flights those days - the routing could be Delhi-Tehran-London- NY or, depending on the airline, London could be replaced by Paris or Frankfurt or Amsterdam and in place of Tehran it could be Beirut.

All that Made Travel Enjoyable

MORE STORIES FROM BW Businessworld

BW Businessworld

BW Businessworld

India Growth Strategy Accelerates Expansion

SCHLOEDER on why India remains central to Häfele's global roadmap, driving scale, localisation, innovation, and more

time to read

1 mins

May 16, 2026

BW Businessworld

BW Businessworld

Advertising Moves Business Metrics

AB InBev India’s speaks to BW Businessworld’s Reema Bhaduri on routing 60-65 per cent of marketing budgets into experiences, Cannes Lions win, a global Netflix deal, and why India isnowexporting creative ideas. Excerpts

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

Future Of Marketing Belongs To Human Imagination

Algorithms may optimise performance, but iconic brands are still builtthrough human judgment, cultural conviction and creative courage, Says BEKAL

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

The New Agency Mandate

HARSHA RAZDAN, CEO, Dentsu South Asia, explains why agencies and CMOs must move from service-selling to solving growth problems in a conversation with BW Businessworld's Chairman & Editor-in-Chief

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

SWEET 40s

Health-conscious people in their 40s start counting calories, reading food labels, and there is a growing trend to cut out added sugars, which is a good move, but the essential aspect is to note what you are replacing your sugar with

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

India, Museums, and the Restitution of Heritage

Across the world’s great museums lie the material traces of civilisations whose histories were not merely discovered but displaced.

time to read

4 mins

May 16, 2026

BW Businessworld

BW Businessworld

Milking Growth The New Way

As demand rises and consumers premiumise, India's dairy industry enters a more strategic and margin-sensitive phase of growth

time to read

5 mins

May 16, 2026

BW Businessworld

BW Businessworld

WPP's Reset In The Storm

With Elevate28, Cindy Rose is attempting to turn WPP into a simpler, AI-powered, performance-led company. The market is still asking whether the advertising giant can move fast enough

time to read

6 mins

May 16, 2026

BW Businessworld

BW Businessworld

Marketing Is Evolving Into A Technology Function

In India's rapidly digitising retail economy, creativity alone is no longer enough. Technology now drives experience, engagement and conversion

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

The Real Marketing Battle

ADITYA BABBAR argues that ROI, retail experience and conversion now define brand success

time to read

2 mins

May 16, 2026

Listen

Translate

Share

-
+

Change font size