Recreating The Maruti Moment In EVs

SAJJAN JINDAL on the joint venture with MG Motor, electric mobility, charging infrastructure and more

- SAJJAN JINDAL

Making cars has been my childhood passion. I was probably 12 years old when I built a small car in our garage and used to go around our factory in Haryana’s Hisar. That passion stayed, but I then digressed to make steel, which is also a very interesting business. But the idea of making cars in India by the JSW Group remained in my head. During 2015-16, electric vehicles came in, and I saw it as an opportunity to enter this business.

In 2017, we started building a team of experts and put together a brilliant team to make electric vehicles. But somehow things did not move forward, and then, with Covid, things got a little different. But as Shahrukh Khan’s famous dialogue goes – “Agar kisi cheez ko dil se chaaho to puri kayanat usey tumse milaane ki koshish mein lag jaati hai.”