Facebook Pixel ON THE FLIP SIDE: OPPO'S NEW FOLDABLE DRESSES UP TO IMPRESS | BW Businessworld - business - Read this story on Magzter.com

Try GOLD - Free

ON THE FLIP SIDE: OPPO'S NEW FOLDABLE DRESSES UP TO IMPRESS

BW Businessworld

|

January 13, 2024

As far as the Oppo Find N3 Flip is concerned, using it has been a delight. However, whether you'd want to spend almost a lakh rupees on it depends on your priorities. The design resembles the Oppo Find N2 Flip, which was already a very good design to begin with. With little additions here and there in the aesthetics department and a new chipset from MediaTek, the Find N3 Flip does prove to be a fresh product.

- Deep Majumdar

ON THE FLIP SIDE: OPPO'S NEW FOLDABLE DRESSES UP TO IMPRESS

FLIP PHONES OR FOLDABLES, whatever they’re being called at this point, are not new anymore. What’s new is the technology the smartphone manufacturing companies keep on adding to get customers to buy these things. If you really think about it, and I mean, really ponder over it, you will ask yourself, “why even go for a foldable smartphone?” At the price point that these phones come at, you can easily afford other flagships from Apple, Samsung and Nothing. Even Oppo has great non-foldable smartphones in its catalogue.

Oppo has tried very hard to make this phone likable. The design resembles the Oppo Find N2 Flip, which was already a very good design to begin with. With little additions here and there in the aesthetics department and a new chipset from MediaTek, the Find N3 Flip does attempt to deliver a fresh product. However, I strongly believe that the phone falls short in some areas. Let’s look at the details.

Hinge

A constant battle that foldables have to fight is making sure the user experience is top tier. This is where elements like the hinge used in the device come at play. In the case of the Oppo Find N3 Flip, the hinge is not one of its strong suits. The smartphone feels quite flimsy, to be honest. It lacks the much- needed sturdiness that its competition possesses.

Bloatware

A smartphone that costs almost Rs 1 lakh cannot justify bloatware of any kind. The very reason one goes for a flagship device is to get that crème de la crème experience. Personally, bloatware is where I draw the line.

Crease

MORE STORIES FROM BW Businessworld

BW Businessworld

BW Businessworld

India Growth Strategy Accelerates Expansion

SCHLOEDER on why India remains central to Häfele's global roadmap, driving scale, localisation, innovation, and more

time to read

1 mins

May 16, 2026

BW Businessworld

BW Businessworld

Advertising Moves Business Metrics

AB InBev India’s speaks to BW Businessworld’s Reema Bhaduri on routing 60-65 per cent of marketing budgets into experiences, Cannes Lions win, a global Netflix deal, and why India isnowexporting creative ideas. Excerpts

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

Future Of Marketing Belongs To Human Imagination

Algorithms may optimise performance, but iconic brands are still builtthrough human judgment, cultural conviction and creative courage, Says BEKAL

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

The New Agency Mandate

HARSHA RAZDAN, CEO, Dentsu South Asia, explains why agencies and CMOs must move from service-selling to solving growth problems in a conversation with BW Businessworld's Chairman & Editor-in-Chief

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

SWEET 40s

Health-conscious people in their 40s start counting calories, reading food labels, and there is a growing trend to cut out added sugars, which is a good move, but the essential aspect is to note what you are replacing your sugar with

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

India, Museums, and the Restitution of Heritage

Across the world’s great museums lie the material traces of civilisations whose histories were not merely discovered but displaced.

time to read

4 mins

May 16, 2026

BW Businessworld

BW Businessworld

Milking Growth The New Way

As demand rises and consumers premiumise, India's dairy industry enters a more strategic and margin-sensitive phase of growth

time to read

5 mins

May 16, 2026

BW Businessworld

BW Businessworld

WPP's Reset In The Storm

With Elevate28, Cindy Rose is attempting to turn WPP into a simpler, AI-powered, performance-led company. The market is still asking whether the advertising giant can move fast enough

time to read

6 mins

May 16, 2026

BW Businessworld

BW Businessworld

Marketing Is Evolving Into A Technology Function

In India's rapidly digitising retail economy, creativity alone is no longer enough. Technology now drives experience, engagement and conversion

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

The Real Marketing Battle

ADITYA BABBAR argues that ROI, retail experience and conversion now define brand success

time to read

2 mins

May 16, 2026

Translate

Share

-
+

Change font size