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BW Businessworld
|January 07, 2025
TATA Sampann, a brand by Tata Consumer Products, has made a mark in the Indian food market by focusing on high-quality and wholesome food products. We offer a wide range of products—from unpolished dals to spices with natural oils, high-fibre poha, and premium dry fruits—that reflects our pursuit of preserving the goodness of nature. We are very particular in sourcing the best ingredients, with very few vendors qualifying the stringent criteria.
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Committed to offering premium quality products, in November we launched the ‘Pyar Bhara’ campaign with India’s celebrated chefs, Sanjeev Kapoor and Ranveer Brar. The campaign highlighted Tata Sampann’s value proposition of unpolished pulses, which maintains its nutrients and goodness of nature. We aim to celebrate the joy of cooking with the choicest quality products and cater to the growing demand for premium, wellness-orientated food products, carving a distinct space in the market.
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This story is from the January 07, 2025 edition of BW Businessworld.
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