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A YEAR OF UNPRECEDENTED INNOVATION AND TRANSFORMATION
BW Businessworld
|January 13, 2024
Viewers' enthusiasm for diverse, culturally resonant content will continue to shape the content slate in 2024 and beyond
REMEMBER the era of dial-up internet? If you lived through the 90s like me, you’ve experienced internet speeds that struggled to load websites with images, let alone stream videos. It’s truly remarkable how far technology has come in such a short time. Every year brings leaps in technology and 2023 is no different. At Disney+ Hotstar, it’s been a year of many important milestones – we broke the world record for concurrent viewership, witnessed massive growth in demand for diverse content across a host of local languages, and pioneered innovations in streaming technology.
In India, many states are as populous as entire countries. Our journey has taught us that there is not just one, but many Indias. And the most effective way to build a sustainable and profitable business here is to create models tailored for this diversity.
Democratising Entertainment: Bridging Urban-Rural Divides
This story is from the January 13, 2024 edition of BW Businessworld.
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