Try GOLD - Free
A BITTER PILL
BW Businessworld
|April 19, 2025
Will Donald Trump's “but sometimes you need to take the medicine” statement prove a bitter pill for a world that is already on a slowdown mode?
BEFORE the 7 april opening bell on Dalal Street or anywhere in the world, a journalist cornered United States President Donald Trump at the doorway of an aircraft to seek his comment on the stock market bloodbath since his 2 April Press conference. The abominably high tariff rates Trump announced on trading partners at that event had sent bourses around the world into a tailspin.
The President of the United States of America, which still controls more than ten per cent of the world trade after China and Europe, mused that sometimes “you have to take the medicine.” The medicine, or higher tariffs on imports into the US, presumably to rectify its trade deficit and incentivise companies to manufacture within that country rather than export to it, saw stock prices tumble all across the globe.
This story is from the April 19, 2025 edition of BW Businessworld.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM BW Businessworld
BW Businessworld
India Growth Strategy Accelerates Expansion
SCHLOEDER on why India remains central to Häfele's global roadmap, driving scale, localisation, innovation, and more
1 mins
May 16, 2026
BW Businessworld
Advertising Moves Business Metrics
AB InBev India’s speaks to BW Businessworld’s Reema Bhaduri on routing 60-65 per cent of marketing budgets into experiences, Cannes Lions win, a global Netflix deal, and why India isnowexporting creative ideas. Excerpts
3 mins
May 16, 2026
BW Businessworld
Future Of Marketing Belongs To Human Imagination
Algorithms may optimise performance, but iconic brands are still builtthrough human judgment, cultural conviction and creative courage, Says BEKAL
3 mins
May 16, 2026
BW Businessworld
The New Agency Mandate
HARSHA RAZDAN, CEO, Dentsu South Asia, explains why agencies and CMOs must move from service-selling to solving growth problems in a conversation with BW Businessworld's Chairman & Editor-in-Chief
3 mins
May 16, 2026
BW Businessworld
SWEET 40s
Health-conscious people in their 40s start counting calories, reading food labels, and there is a growing trend to cut out added sugars, which is a good move, but the essential aspect is to note what you are replacing your sugar with
3 mins
May 16, 2026
BW Businessworld
India, Museums, and the Restitution of Heritage
Across the world’s great museums lie the material traces of civilisations whose histories were not merely discovered but displaced.
4 mins
May 16, 2026
BW Businessworld
Milking Growth The New Way
As demand rises and consumers premiumise, India's dairy industry enters a more strategic and margin-sensitive phase of growth
5 mins
May 16, 2026
BW Businessworld
WPP's Reset In The Storm
With Elevate28, Cindy Rose is attempting to turn WPP into a simpler, AI-powered, performance-led company. The market is still asking whether the advertising giant can move fast enough
6 mins
May 16, 2026
BW Businessworld
Marketing Is Evolving Into A Technology Function
In India's rapidly digitising retail economy, creativity alone is no longer enough. Technology now drives experience, engagement and conversion
3 mins
May 16, 2026
BW Businessworld
The Real Marketing Battle
ADITYA BABBAR argues that ROI, retail experience and conversion now define brand success
2 mins
May 16, 2026
Listen
Translate
Change font size