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40 Under 40 - Fashion For Gen Z
BW Businessworld
|October 05, 2024
The startup plans to open 40-50 new stores in 20 major cities over the next year, targeting India's booming women's apparel market
SUMIT JASORIA Co-founder & CEO
SHIVAM TRIPATHI Co-founder & COO
NEWME
The decision to enter the fashion-tech space stemmed from a gap identified in the market following the exit of several popular global fast-fashion brands from India post-2020. With a substantial Gen Z population in India eager for individuality and tech-driven shopping experiences, the founders of NEWME recognised a unique opportunity to merge technology with fashion to meet this evolving consumer demand.
This story is from the October 05, 2024 edition of BW Businessworld.
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