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UTILITY LUXURY AND THE BEAUTY OF BAKKIES

CAR South Africa

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CARMAG February 2023

Toyota’s latest Hilux GR-S faces some fierce rivalry in the bakkie market, the sort that’s seen manufacturers continue to produce bolder, better vehicles seemingly by the hour

UTILITY LUXURY AND THE BEAUTY OF BAKKIES

This segment has never been as competitive as it is right now. Every model out there is incredible. There's no such thing as a bad bakkie these days and your chances of finding a good second-hand deal are pretty low, too. Why? Well, find me an example resold at low mileage. Those things are built and bought to last, and owners - most of the time drive these cars for utility.

The thing with the ever-improving bakkie market is these beasts now offer the farming community and families the utility they are famous for while performing like a top-of-the-range runabout. I present to you the age of the luxury pickup.

The pertinence of this piece lies largely in the recent release of the Hilux GR-S, the latest halo pickup from Toyota. Hilux has dominated the bakkie space for as long as I can remember, from its boxer-dog adverts to the "My daddy's new Hilux is better" advert, which aired every half-time break on SuperSport a couple of years ago. Find me a South African who doesn't know what a Hilux is or who doesn't love them.

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