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HARD TRCUK LIFE
Auto Today
|April 2023
"More tharva year since the Toyota Hilux was launched in India, we finally get our hands on the urban legend. The question is, does it live up to the hype of being India's most premium pickup truck? We hop in the driver's seat to find out
The Toyota Hilux has been around for over a year now, and the fact that we are coming around to drive it only now should go on to tell you just how much of a legend this pickup really is. The first batch came and flew off the shelves before Toyota could even say “media car”. Nonetheless, it’s here now and for consolation, the 2023 Hilux that you see on this page, is slightly updated from the one that was launched in India last January and now gets some additional smart features to boost its comfort quotient. But, a few smart features here and there aren’t changing why this particular pick-up is so extraordinarily popular. Be it the United Nations, farmers in the Outback, or the warlords of Somalia the Hilux’s popularity stems from the lore of its absolute indestructibility. Like a Patek Phillipe, the Toyota Hilux is only something you keep safe for the next generation because it most certainly outlives you.
This story is from the April 2023 edition of Auto Today.
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