Samsung UE43RU7470 - 4K television

With so much activity in the the big-screen arena, it’s good to see a well-equipped smaller TV of real quality break cover

The Samsung UE43RU7470 seems like impossibly good value. It ticks all the right tech boxes – HDR, 4K, an excellent smart platform and arguably the best TV user interface around – and all for just ₹ 50k. At 43 inches, the UE43RU7470 is also a sensible size, making it, potentially, the kind of all-rounder that could be equally at home in the bedroom or living room.

Samsung says it is technically identical to the other TVs in the range, including the UE43RU7400 and UE43RU7410. While this is likely to be true, we cannot confirm that the performance will be identical. So – just to be clear – this review refers specifically to the Samsung UE43RU7470.

Quality feel

While this isn’t a premium Samsung TV, there’s nothing that feels cheap about the RU7470. At just shy of 6cm thick, it is still reasonably thin and nicely finished on the front and rear, much like the expensive QLED sets, although at 1.5cm, the bezel is considerably broader than those of the QLEDs.

The large silver boomerang of a stand not only looks a bit daft, but also gives the TV a much bigger footprint than it needs. It may look better on the larger screen sizes of the series (50in, 55in and 60in), but on the 43in model, it’s almost as wide as the screen itself. On the plus side, the rear of the stand is hollow, leaving plenty of space to run your cables through and keep the back of your set tidy.

Compared with other models in the series, the UE43RU7470 has a shinier stand and more metallic-look finish. The superb One Remote is, again, a more classy metal rather than the black plastic of the standard Samsung UE43RU7400.