YOUTUBE STAR MRBEAST RETHINKS OLD NOTIONS OF PHILANTHROPY
Techlife News|Techlife News #529
The line of cars started forming at dawn. It was early November in Greenville, North Carolina, and drivers waited in a line that stretched for miles to pick up Thanksgiving turkeys — 10,000 free frozen birds to anyone who asked.

Who was behind this act of holiday kindness? A community foundation, perhaps? Or a food charity with deep pockets? Would you believe a young man who once spent 50 hours buried alive or went through the same fast food drivethru 1,000 times?

Jimmy Donaldson — the widely popular YouTube video maker who goes by MrBeast — has built, alongside his fun viral stunts, an unusual charity playbook that leverages his fame and skills with the goal to end hunger. Philanthropy as entertainment.

“I want to feed millions of people on a monthly basis, tens of millions one day,” he tells The Associated Press. “I’m not stopping. I’m 23. I’ve got decades left in me and we’re not going anywhere.”

Donaldson — who has over 150 million subscribers on his combined YouTube channels — created the Beast Philanthropy channel last year at Thanksgiving and it donates 100% of its advertising revenue, brand deals and merchandise sales.

Beast Philanthropy has distributed over 1.1 million pounds of food, currently helps feed nearly 1,000 households in the Greenville area on a weekly basis and delivered over 9,000 hot meals for victims of Hurricane Ida in Louisiana.

The turkey giveaway — on Nov. 7 at the Pitt County Fairgrounds with almost 700 volunteers — featured turkeys donated by Jennie-O, which got plenty of shout-outs. The 4-minute video has been watched some 5 million times.

The event had music, student volunteers dressed in turkey costumes, local firefighters and police officers doing turkey dances, and plenty of turkey-themed jokes. Some $266,000 worth of Jennie-O turkeys were handed out, the single largest donation in the company’s 80-year history.

“He’s entertaining and he makes giving back and these philanthropic tie-ins really cool to be part of,” says Nicole Behne, vice president of marketing at Jennie-O, whose kids are MrBeast fans and who attended the giveaway.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM TECHLIFE NEWSView All

‘Twitter Philanthropy' Reveals Chasms in Social Safety Net

Single father Billy Price was already struggling to make ends meet before someone broke into his Michigan storage unit, stole his identity and ruined his credit.

6 mins read
Techlife News
May 21, 2022

Argo Touts Driverless Operations in Miami and Austin, Texas

An autonomous vehicle technology company that partners with Ford and Volkswagen says it has started driverless operations in two of eight cities where it is developing its technology.

1 min read
Techlife News
May 21, 2022

A Bear Market May Be on the Horizon. Here's What That Means

Investors on Wall Street need a place to hide.

5 mins read
Techlife News
May 21, 2022

PARK OUTDOORS: FORD RECALLS SUVS DUE TO ENGINE FIRE RISK

Ford is asking the owners of 350,000 vehicles in to take them to dealers for repairs in three recalls, including about 39,000 that should be parked outdoors because the engines can catch fire.

2 mins read
Techlife News
May 21, 2022

DUSTY DEMISE FOR NASA MARS LANDER IN JULY; POWER DWINDLING

A NASA spacecraft on Mars is headed for a dusty demise.

2 mins read
Techlife News
May 21, 2022

GOOGLE'S RUSSIAN BUSINESS PLANS TO FILE FOR BANKRUPTCY

Google says its Russian subsidiary is planning to file for bankruptcy because it can’t pay staff and suppliers.

1 min read
Techlife News
May 21, 2022

NY AGENCY FILES DISCRIMINATION COMPLAINT AGAINST AMAZON

A state agency in New York has filed an administrative complaint against Amazon, alleging the e-commerce giant discriminated against pregnant and disabled workers by denying them “reasonable accommodations” and forcing them to take unpaid leave, Gov. Kathy Hochul announced this week.

1 min read
Techlife News
May 21, 2022

CONGRESS DIVES INTO UFOS, BUT NO SIGNS OF EXTRATERRESTRIALS

Congress held its first hearing in half a century on unidentified flying objects. And no, there is still no government confirmation of extraterrestrial life.

2 mins read
Techlife News
May 21, 2022

CONSUMERS SHIFT AGAIN, FLUMMOXING BIG RETAILERS LIKE TARGET

The pandemic vastly changed the way Americans spend money and now as they return to pre-pandemic behavior, they’re tripping up retailers again.

3 mins read
Techlife News
May 21, 2022

HARLEY-DAVIDSON SUSPENDS PRODUCTION FOR 2 WEEKS, SHARES FALL

Harley-Davidson announced a two-week suspension of vehicle assembly and most shipments, citing a regulatory compliance issue with one of its suppliers.

1 min read
Techlife News
May 21, 2022
RELATED STORIES

Traditional Fumed Finish for White Oak

A simple approach to this classic finishing technique.

4 mins read
Popular Woodworking
June 2022

Run Confidently When You're Just Starting Out

PEP TALK

3 mins read
Runner's World
Issue 03, 2022

OUT OF THE ELEMENTS

KNOWING HOW TO BUILD A SHELTER IS GOOD. FINDING ONE READY-MADE IS BETTER

5 mins read
American Outdoor Guide
April 2022

4 Reasons Your Brand's Video Content Is Weak (and How To Fix It)

Video marketing has increased significantly over the years, and will undoubtedly continue to do so in 2022. According to research from Wyzowl, roughly 86% of businesses use video as a marketing tool — a dramatic increase from 2016, when only 61% of brands did so.

3 mins read
Innovation & Tech Today
Winter 2021

The Best Work-From-Home Cities for 2022

Working from home for good? These US and Canadian cities offer an ideal mix of affordability, livability, and connectivity.

10+ mins read
PC Magazine
April 2022

Blocked

Luke came out as trans when he was 11, hoping to start hormone therapy as a teenager. Instead, he was held hostage in a political and medical battle that’s far from over.

10+ mins read
New York magazine
March 28-April 10, 2022

Stitched Together - For the Birds

This British crafter is inspired by the beauty of the natural world.

1 min read
Country Woman
April/May 2022

BETTER THAN THE PREDATOR

The InfiRay MH25, a Capable, Handheld, and Mountable Thermal You Can Actually Afford

4 mins read
Recoil
March - April 2022

Piper Rockelle Is Here to Bring the Drama

Piper Rockelle wants to be clear: she does not consider herself famous.

5 mins read
Girls' Life magazine
February/March 2022

GERMAN WATCHDOG PUTS GOOGLE UNDER CLOSER ANTITRUST SCRUTINY

Germany’s antitrust watchdog paved the way this week for extra scrutiny of Google by designating it a company of “paramount significance,” the first to get that label since regulators got more power to curb abusive practices by big digital companies.

1 min read
AppleMagazine
AppleMagazine #532