METAVERSE EVERYONE WANTS TO BE THERE

The term Metaverse is pretty hot right now. More and more brands are striving to conquer the Metaverse using various integration formats. For example, Gucci is creating its own world in the Sandbox metaverse. The luxury brand has announced that it will buy the virtual land in The Sandbox to start building its world on the platform.

- Sandra Lee, Managing Director for Asia Pacific region at Kaspersky

At the same time, the first NFT restaurant, the Flyfish Club, opened in New York. You need to buy an NFT membership card to get into it. The number of places in the club is limited: the owners have issued 2.7 thousand tokens, providing entry for regular members and 385 tokens for top-level guests. A permanent membership will cost 2.5 Ethereum, or a little over $8,000, for which guests can access a cocktail bar, a restaurant and private events.

Dan Neary, Vice President of Meta in Asia Pacific noted in a recent virtual press conference that it's more pronounced in APAC than anywhere else if we think about the speed by which many industries, have adapted to things like mobile or messaging.

SoftBank Group Corp. is investing $150 million in a South Korean а metaverse platform that has amassed a large following of young female users by selling high-fashion items for 3-D avatars, according to the companies involved in the deal.

Considering the level of hype, there will undoubtedly be an inevitable economic effect. According to PWC's VR and AR forecasts, these technologies could impact 23 million jobs by 2030. This, in turn, could lead to an economic growth of $1.92 trillion. One reason is that the technologies used in the Metaverse can make it possible to minimize the gap between theory and practice.

Is there any corporate perspective?

Metaverses can be useful for end-users to play and spend time in virtual spaces. At the same time, businesses can also benefit from the use of digital spaces.

One of the most obvious options is to improve the training and education experience for employees. Metaverses and immersive technologies can accelerate corporate e-skills and others.