Your Taste Buds Could Be Encouraging You to Binge Eat

New insights into the drivers of appetite could lead to better weight-loss treatments

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It's one of life's great struggles: resisting the temptation to eat the entire box of doughnuts all at once. Well, it turns out that the secret to appetite control could lie in your sense of taste. That's according to scientists at the University of California San Francisco, who have discovered that brain cells linked to our taste buds, not our guts, are the first line of defence against binge eating.

This finding could be used to develop weight-loss treatments that work better than semaglutide (a drug marketed as Ozempic or Wegovy).