Sugar & Spice India Pvt. Ltd. is a 28-year-old company in the business of manufacturing and retailing bakery and confectionery products. Currently, Sugar & Spice has nine outlets running across NCR. While six of the outlets are take-away joints, the other three have their roots in bakery & confectionery but have also branched out into casual dining. Over the next three years, the company is looking to open 40 new outlets across NCR. Progressive Grocer spoke to promoter, Mini Yadav, who has spawned a successful business empire, about her brand’s current focus and its future plans.
What is the customer proposition of your Sugar & Spice stores?
Our stores aim to give people across Delhi-NCR the taste of authentic bakery products at affordable prices. The stores cater to people from all age groups and across all income levels. Currently, we are focusing on running our stores in high footfall malls and high-street markets. This way, we aim to capture the trendsetters first for our bakery and confectionery products. The next stage will be to rope in the early adopters and the masses eventually. We are looking to strategically place our outlets across Delhi/ NCR so that we are able to capture as many customers as possible across all income groups.
Are you doing anything to attract the young generation – the Millennial shopper?
Yes, we have launched many new products and flavors apart from reinventing our existing products so as to make these products especially attractive for Millennials. As Millennials love to travel and shop, the location strategy of our stores is marked by a strong preference for high footfall areas so that we can offer our products to as many customers as possible. Young shoppers today are well travelled and they have a good knowledge of the products. Through our choice offering of products, our stores strive to bridge the gap in the bakery segment by giving our customers the best of bakery and confectionery products that they can get anywhere.
Tell us about the product range available in your store.
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