Grocers promote produce-rich snacks and healthful lunches for back to school.
Back to school spells smarter snacking at ShopRite stores throughout the Northeast this fall. As a continuation of its recently launched Well Everyday program, the banner will kick off its next health-and-wellness initiative, featuring a Smart Snacking theme, on Sept. 10.
“We’ll be sharing easy, fun and nutritious ideas for those super-important mini meals,” says Natalie Menza-Crowe, director of health and wellness at ShopRite. “We’ll also be featuring ideas for afterschool snacks and portable pack-and-go snacks that are perfect for school sports and activities.”
Well Everyday is an in-store messaging program aimed at highlighting better food choices and helping customers take small steps toward better nutrition. Each Well Everyday campaign includes eye-catching aisle visuals focused on promoting nutritious options. ShopRite, a registered trademark of Keasbey, N.J.-based retailer-owned cooperative Wakefern Food Corp., plans to refresh the campaign every four to six weeks throughout its stores.
In its 139 stores that are staffed with dietitians, ShopRite also appeals to kids and their families through cooking classes, product samplings and store tours focused on healthy eating.
“Our topics vary from healthy lunchbox ideas, to weeknight dinner ideas, and even quick and healthy breakfast options,” explains Menza-Crowe. “We also leverage our circular and social media assets to share easy dinner recipes, ‘produce picks’ of the week, and tips on how to build a better lunchbox.”
ShopRite’s back-to-school nutritional campaigns that tackle lunchboxes and simple, healthful dinner ideas are resonating with customers.
“Last year, we featured a Build a Better Lunchbox series online and in our circular, which received a tremendous amount of positive customer feedback,” she affirms. ShopRite’s retail dietitians supported the program with in-store events and demos. Online images and videos showed consumers how to pack healthful snack boxes, taco salads and more.
ShopRite also recently launched an in-store meal cart program in which all of the ingredients for a healthy, easy dinner are cross-merchandised each week. “It makes weeknight meals a snap,” asserts Menza-Crowe.
In a separate initiative — but one that will undoubtedly appeal to families shopping for wholesome foods — ShopRite has expanded its Locally Grown program. The grocer offers a variety of products, from farm-raised beef to eggs to fresh fruits and vegetables, from family-owned farms in New Jersey, Pennsylvania, Maryland, Delaware and upstate New York.
Fun With Fruit
In-store dietitians can be a critically important resource in helping to make fresh produce consumption fun for kids and their families this back-to-school season and beyond.
This fall, the apple and pear experts at Wenatchee, Wash.-based Stemilt Growers will work with in-store dietitians and nutritionists to create social media programs designed to promote produce for school lunches.
“Stemilt is featuring a big promotion on its Lil Snapper kid-sized apple brand for back to school,” affirms Roger Pepperl, Stemilt’s marketing director.
Continue reading your story on the app
Continue reading your story in the magazine
On the Menu
RETAIL FOODSERVICE EQUIPMENT INNOVATIONS ARE KEEPING PACE WITH GROWING CONSUMER DEMAND.
Kwality Foods: Reviving Ancient Immunity Boosting Capabilities
From a humble family-run business to becoming a leading manufacturer of spices and masalas, Kwality Foods has come a long way. The company offers the widest range of more than 50+ products in 155+ different pack sizes to satisfy all that a homemaker needs, all the while thinking of the consumer’s convenience.
Room for E-Commerce Improvement
CLOSE THE PICKUP AND DELIVERY GAP IN 2021.
MagSon® Eyes ₹120 Crore, To Add 30 More Stores Over the Next 2 Years
WITH OVER A DECADE OF EXCELLENCE IN UNDERSTANDING CUSTOMER NEEDS AND DELIVERING EXCELLENT FROZEN AND GOURMET FOODS TO CONSUMERS, MAGSON® HAS EARNED A REPUTATION FOR OFFERING FRESH AND HIGH QUALITY PRODUCTS AT BEST PRICES. DUE TO THIS, IT IS FAST BECOMING THE FOOD RETAILER OF CHOICE FOR EXPATRIATES, NRIS, TOURISTS AND GLOBAL FOOD ENTHUSIASTS ALIKE…
Getting Prices Right in 2021
NEW TECHNOLOGY ISN’T THE ONLY THING FOOD RETAILERS NEED FOR BETTER OPTIMIZATION.
THE FOOD AND CONSUMABLES INDUSTRY CONTINUES TO DEVELOP ITS POLICIES REGARDING THE LGBTQ+ COMMUNITY.
Two Masks Is the New Mask
What retailers need to know about PPE, sanitation and COVID-19 in 2021.
Empire Spices & Food Ltd: Enhancing Consumer Convenience by Using Technology for Product Innovation
ESTABLISHED IN 1994, EMPIRE SPICES & FOODS LTD IS A FOOD PROCESSING AND MANUFACTURING COMPANY BASED IN NASHIK, MAHARASHTRA. THE BRAND IS A PROFESSIONALLY MANAGED FAMILY BUSINESS ORGANISATION AND THEIR PRODUCTS CATER TO THE EVERYDAY CULINARY NEEDS OF THE MASSES. IN A EXCLUSIVE INTERACTION WITH PROGRESSIVE GROCER, ANAND RATHI, DIRECTOR, EMPIRE SPICES & FOODS LIMITED TALKS ABOUT THE BRAND JOURNEY, ACHIEVEMENTS AND FUTURE ROADMAP.
Consumers Shift to Immunity Boosting Foods as the Pandemic Rages Unabated
RECENT SCIENTIFIC DEVELOPMENTS IN THE FIELD OF BOTANICALS TO IMPROVE IMMUNE HEALTH HAVE CREATED AN OPPORTUNITY FOR MAJOR BRANDS AS WELL AS STARTUPS TO LAUNCH PRODUCTS CONTAINING THESE INGREDIENTS...
All Natural Nutrition Energy Bar Co, Happy Bars Celebrates The Sale of ‘One Millionth Bar'
HAPPY BAR, THE ALL NATURAL NUTRITION ENERGY BAR IS CELEBRATING THE SALE OF ‘ONE MILLION BARS’ IN THE MARKET. THE FLAGSHIP PRODUCT OF FITSPORT NUTRITION FOODS, WITH ‘NO SUGAR AND NO PRESERVATIVES’ AT ALL, IS TURNING OUT TO BE THE NEXT BIG THING FOR THE CONSUMERS WHO GIVE PREFERENCE TO HEALTH AND NUTRITION DESPITE THEIR BUSY SCHEDULES.
01 / SpaceX For flying past competitors in the space race by launching astronauts for NASA
More Than a Startup
LeBron James and Maverick Carter’s SpringHill Company has become a media and branding juggernaut that empowers communities and is built for the future.
FALLING IN LOVE
LEMMINGS still haunts my nightmares almost three decades later.
The blueprint for 3D shooters has lots to teach in 2021.
Camille François Chief innovation officer at Graphika
LORD OF CHAOS
How XCOM’s JULIAN GOLLOP improved on the board games he loved