A company dedicated to delivering high-quality products for daily needs, Kutwal Foods Private Limited succeeds in providing an exemplary retail experience through their flagship store brand ‘MyUrja’. The self-motivated duo of brothers and founders Ram and Prakash Kutwal began operations in 2002. Ram Kutwal speaks to Progressive Grocer about the impressive growth curve the brand has seen, innovative additions made to their vibrant product line and retail outlets, and the importance of ethical business practices in ensuring customer-centric growth and innovation strategy.
Tell us about your company and how it took off in the retail industry.
We constituted Kutwal Foods Private Limited as a company dedicated to delivering only high-quality products in the dairy industry. With quality as a one-point agenda and ethical business practices as a mandatory rule to follow, the duo decided to launch their own business in 2002. The first few products that the company offered were liquid milk, variants of flavored milk, packaged drinking water and soft drinks. Products like Ghee, Shreekhand and various milk by products soon followed suit and products under our flagship brand ‘Urja’ became unanimous with purity, quality and value for money. Within a few months, the brand started enjoying a good recall among its consumers. Currently there are over 77 retail outlets and the number is growing. Integrity, innovation and quality are not mere ideals we work towards, we live them, and we breathe them. These core values are the true essence of how we work and are in every product we offer our customers.
What does your product range look like and what verticals do you use to sell your goods?
Urja products include milk, ghee, shrikhand, amrakhand, pedha, flavored milk, paneer, curd, lassi, masala buttermilk, soda, ice creams, packaged drinking water, cold drinks and fruit drinks. We are one of the biggest manufacturers of flavored milk in PP/glass, bottles/can format in Maharashtra with a fully automatic and ultramodern plant. To sell these products, we have a traditional distribution network of 400 target points spread all across Maharashtra, Karnataka and Goa. In the world of retail, we operate a total of 77 My Urja retail outlets that house all our products under one roof. We started this retail operation in 2011 and strive to expand with every step. Our private label products also sell in other retail operations such as D-mart, Aarey, Star Bazaar, Barista Coffee etc. The R&D department along with the technical team conducts constant research on product development, review and improving existing products.
What is the price range for products at your stores? What is the typical customer profile?
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