Styled Yours, Mahi
Outlook|August 31, 2020
Seen from the perch of his great brand appeal, Dhoni is in the sublime present, and as grounded and undemonstrative as ever .
Arun Pandey

M.S. Dhoni’s retirement from international cricket can be seen from various angles. As a cricketer, he has achieved plenty and that he wanted the next generation to take over was eloquently clear when he quit Tests during the 2014 tour of Australia. The handing over process had begun years ago and the man known as India’s greatest finisher knew when to draw a line on his international career.

Dhoni has been a pillar of strength for Indian cricket ever since he burst on to the international scene. His contribution as a player and captain cannot be deciphered only from the statistics, although they speak eloquently. But then, Dhoni is not just a cricketer; he is a global brand. And if one considers only his glorious past, let me tell you: he is in a sublime present and an even more promising future. It’s evident, considering the fact that his brand value (a February 2020 Duff& Phelps Celebrity Brand Valuation study puts Dhoni at No. 9, with a value of $41.2 million) has almost doubled last year, despite him not playing international cricket post the 2019 World Cup.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM OUTLOOKView All

Mewat In The Mirror

Jasraj was one of the early popularisers of Hindustani classical, his voice timbrally pleasing and rich, but ductile enough to be drawn into thin filigree

6 mins read
Outlook
August 31, 2020

Kamala, Here She Comes

First Indian-American to run for US vice president

3 mins read
Outlook
August 31, 2020

A Covid-Era How-To For The Money-Wise

Lessons on investor behaviour during the unprecedented pandemic

10+ mins read
Outlook
August 31, 2020

Towering Inferno

The draft Environment Impact Assesment has triggered outrage for watering down earlier provisions to protect the fragile ecology

7 mins read
Outlook
August 31, 2020

Turncoats: An Open Season

As Trinamool embarks on an aggressive rehabilitation and induction drive, BJP keeps looking for poaching opportunities

6 mins read
Outlook
August 31, 2020

‘I am happy about the new phase in my life'

Bobby Deol made a grand entry into Bollywood with Barsaat way back in 1995 and followed it up with major hits like Gupt (1997) and Soldier (1998). The youngest son of Dharmendra, however, failed to hold onto his early successes and had to sit at home without any work for three years in the new millennium. The 51-year-old, who makes his digital debut with Class of ’83, a Shah Rukh Khan-Netflix production on August 21, speaks to Giridhar Jha about his latest film, his 25 years in movies and how he handled his failure. Excepts:

6 mins read
Outlook
August 31, 2020

Styled Yours, Mahi

Seen from the perch of his great brand appeal, Dhoni is in the sublime present, and as grounded and undemonstrative as ever .

3 mins read
Outlook
August 31, 2020

Bharat Cadre

The IAS isn’t a preserve of the elite any longer. Candidates from the hinterland, often with disadvantaged backgrounds, are laying claim to its hallowed ranks.

10+ mins read
Outlook
August 31, 2020

Language of politics

More voices from the state demand learning of Hindi

3 mins read
Outlook
August 31, 2020

A Rotor Blade

MSD impressed as rookie, champ, skipper in the quest to excel for India

4 mins read
Outlook
August 31, 2020
RELATED STORIES

ROBIN TINGHITELLA

EVOLUTIONARY BIOLOGIST

6 mins read
Muse Science Magazine for Kids
April 2022

WISDOM FROM MY FATHER

The tempo 1 was ready to depart. It was a short 30-minute journey from Bhatkal to Uppunda, a sleepy village in coastal Karnataka, India. My father, sister, and I were traveling together.

4 mins read
Heartfulness eMagazine
December 2021

WE ARE THE CHANGE

Chief Creative Officer of Wallcano www.wallcano.com

1 min read
Creative Gaga
Issue 50

Enter The Culinarium

AvroKO imagines the future of residential amenities—where convenience, comfort, and sustainability meet.

5 mins read
Metropolis Magazine
October 2019

Cricket 19 - Uneven Bowler Is Unlikely To Crease You Up

Uneven bowler is unlikely to crease you up

4 mins read
Official Xbox Magazine
August 2019

6 Indian Players Who Shouldn't Participate In IPL

Rohit's role as Mumbai Indians captain and regular opener of India's limited overs squad has taken a toll...

3 mins read
Cricket Today
October 19, 2018

Meet The New Pakistan, A Lot Like The Old Pakistan

Imran Khan brings a charismatic visage to the troubled country. But does he have a fresh vision?

6 mins read
Bloomberg Businessweek
August 06, 2018

सिराज की धारदार गेंदबाजी के बाद पुजारा ने बल्ले से दिखाई दिलेरी

भारत की बढ़त 257 रन की हुई

2 mins read
Jansatta
July 04, 2022

Pacers Put India On Top Before Pujara Fifty Extends Lead To 257

At stumps, India were 125 for 3 in their 2nd innings with Pujara displaying his gutsy avatar with a half-century, battling it out in the company of the Pant

2 mins read
Millennium Post Delhi
July 04, 2022

Hope I Won't Be Needed As Bowler: Jadeja

Ravindra Jadeja’s knock of 104 in India’s first innings underlined his batting potential overseas, but the allrounder said he would be happy if the fast bowlers take all the wickets and India win.

1 min read
The Times of India
July 04, 2022