Don't Call It An SUV
Maxim India|December 2018

Ferrari has also unveiled its future with the forthcoming Purosangue.

Nicolas Stecher

For years, Ferrari scoffed at the idea of following in the footsteps of other bejewelled manufacturers in creating an SUV. Desperately chasing the market like rivals Lamborghini, Bentley, Rolls-Royce, and company was beneath them—so much so that many at Ferrari claimed they would never build one. Chief of design Flavio Manzoni went so far as to say those who chased SUV sales exhibited a “lack of courage.” That was only in 2016.

Hence, the late CEO Sergio Marchionne made global headlines earlier this year when he revealed that the world’s most famous builder of ultra-performance machines was indeed considering a new vehicle that, to the casual fan, looks an awful lot like a sport utility vehicle. The untimely and shocking passing of Marchionne in July has done nothing to derail those plans.

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