The beauty products and services buyer has realised the goodness of organic and natural ingredients. Be it in cosmetics, food or fashion, ‘organic’ is the buzzword that is slowly, but steadily, getting the cash counters to ring. Salon India speaks with SoulTree, the BDIH Germany certified organic skin care brand to know their leanings and more.
The revolution for au naturel has never been as robust as it is today. In beauty and wellness, there are many brands that claim to be close to nature, however, there are only a handful who actually walk their talk and remain fully committed to the cause of sustainable beauty and giving back to the environment.
SoulTree is the first and the only brand in India to offer certified natural beauty and personal care products that are crafted from natural origin ingredients, and carefully selected Ayurvedic herbs grown organically or wild-crafted in the Himalayas to ensure that synthetic and harmful ingredients do not make their way into the products. After being a part of the production journey and supply chain of SoulTree, it is easy to understand that a brand can truly and honestly be committed to sustainability, only if it wants to.
The origin
This story is from the May 2017 edition of Salon International.
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This story is from the May 2017 edition of Salon International.
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