Alfonso Martinez
Salon International|March 2021
His Father’s Son. With hairdressing in his blood, Alfonso Martinez had a tough and demanding mentor in the form of his father. Through persistence and passion he was able to overcome most of the challenges and today has helped raise the bar of Spanish hairdressing. Today, Martinez is Director of Hairkrone Salons in Madrid and the Finalist for Spanish Hairdresser of the Year 2020/2021 at the Fígaro Awards
Aradhana V Bhatnagar

The beginning

My parents are hairdressers and I have lived in the hairdressing environment since I was a kid. I have four brothers and we all are in the same profession. My father was the founder of Rizos, one of the leading brands in Spanish hairdressing for many decades. It has been a privilege to have him as a teacher and mentor, although I can assure you that it has not been easy since he is a very demanding person and even more with the family. As soon as I finished my training in Spain, London and Paris, I joined Rizos at the age of 20. Today I am very happy as my children are taking part in Hairkrone team, and I am enjoying sharing special moments and experiences, instilling in them the fundamental values of the brand.

ALFONSO MARTINEZ

Challenges faced back then

Being my father’s son has been a challenge and it required twice the effort! I did not want anyone to say that I am in a position because of who I am. This has helped me to be demanding with myself.

Forte as a hairdresser

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