How To Master The Irresistible Art Of Online Shopping

Online businesses always seem to know what we want and how to nudge us toward their shopping carts, even when we are just browsing on Facebook or searching for something else.

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That pair of shoes you looked at last week pops up in the corner of your screen like a stealth shopping mousetrap. These are basically targeted and sponsored online ads which are trying to capitalize on a concept that scientists call “cue-reactivity,” or excitement from shopping cues. In order to get us to press the buy button, businesses first must grab our attention and then make us interested enough to click on it.