Anita Dongre
Exhibit|June 2018

The Clothes I Designed Were What Women Had Been Searching for, It’s About What They Wanted. It Is the Wearability of Our Designs That Has Made Each Brand Successful.‘‘
 

From Bollywood royalty like Kareena Kapoor Khan, Malaika Arora and Aditi Rao Hydari to the Duchess of Cambridge, Kate Middleton, this amazing designer is everybody’s favourite. With a 30-year-old legacy behind her, Anita Dongre’s humble beginnings in fashion have been the reason behind the five popular, successful brands: Dongre owns two high street labels—AND and Global Desi—prêt label Grassroot, couture label Anita Dongre and fine jewellery label Pinkcity crafted by Jet Gems. In a conversation with Utsavi Jha, the ace designer enlightens us with her sophisticated charm.

ex: To begin with, you have received many awards for the same. What do you think about your brand popularity and acceptance?

Anita Dongre: In the 90s, when I started this business, there was a change simmering in the typical Indian household – women wanted something more out of life, they wanted careers. This modern woman has been my inspiration ever since I started. The clothes I designed were what women had been searching for, it’s about what they wanted. It is the wearability of our designs that has made each brand successful. And as this modern woman continues to evolve with the times, to rise her voice and express herself, so will my designs to reflect this phenomenal woman.

ex: Tell us about what inspires your craft and creative process.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM EXHIBITView All

FLIPPING CARS WITH BLAZING STARS

In conversation with ROHIT SHETTY

9 mins read
Exhibit
March 2021

CREATIVELY MUSICAL

Creative Stage V2 Soundbar review

2 mins read
Exhibit
March 2021

SHOOTS FAST AND LASTS LONGER

Samsung F62 Review

4 mins read
Exhibit
March 2021

Tech Launches This Month

Samsung launched the Galaxy F62 earlier this month at a competitive price point.

2 mins read
Exhibit
March 2021

TWITTER VS THE POTUS: THE ENTIRE STORY

Twitter first suspended Donald Trump’s account in May 2020 when he claimed postal votes were fraudulent. Since then several significant incidents happened over last year including the death of Georgy Flyod, Black Lives Matter protest, riots in major cities, the expulsion of the central police forces in several states, etc.

5 mins read
Exhibit
February 2021

WHATSAPP'S WANTS YOUR DATA AND IT'S NOT ASKING FOR PERMISSION

Facebook-owned popular instant messaging service Whatsapp is getting a lot of flack from Indian users, tech enthusiasts and other important official figures, since its last software update which, as per cybersecurity experts, removed the platform's earlier emphasis on Privacy and Security.

4 mins read
Exhibit
February 2021

RANVEER ALLAHBADIA

INFLUENCER OF THE MONTH

5 mins read
Exhibit
February 2021

THE ARCHITECTURAL DRIVE HAMPI

A Six hour Drive from Bengaluru will take you back 600+ years in History

4 mins read
Exhibit
February 2021

IN-GAME VEHICLES WE WISH WERE REAL

Videogames never fail to transport us to a world that is far beyond our reach, yet controllable by the tips of our fingers (quite literally). While open-world games offer a vast, new lifestyle to explore, they also give us a taste of some unique vehicles. Well, calling them vehicles would be an understatement as these perform so many more tasks than just commute, but they’re some uber-cool pieces of machinery nevertheless. That said, here are some of the coolest in-game vehicles that we would love to test-ride!

3 mins read
Exhibit
February 2021

BEST VIDEO GAME FRANCHISES OVER THE YEARS

Ever since gaming has reached the digital age, there have spawned numerous titles and franchises across the globe. While some were just one-trick ponies or got lost in the sands of time, there were others who cemented their names in history as some of the best video games. These also led to the rise of multiple franchises, who have since gone on to become multibillion-dollar industries in themselves. Following is a list of such video game franchises who have only grown bigger as the years have passed:

4 mins read
Exhibit
February 2021
RELATED STORIES

Women & Spirituality

MIRABAI BUSH is the author of Working With Mindfulness, co-creator of Google’s “Search Inside Yourself” program, cofounder of the Center for Contemplative Mind and Society and a founding board member of the Seva Foundation. She teaches contemplative practices, and has facilitated retreats, workshops and courses on spirit and action for over 20 years. To commemorate International Women’s Day, Mirabai spoke with PURNIMA RAMAKRISHNAN on March 6, 2021.

10+ mins read
Heartfulness eMagazine
May 2021

UNITY IN A WORLD OF DIVERSITY

BRIAN JONES explores unity in a world full of challenges and diversity. Through different analogies and his own personal experience with meditation, he finds effective ways to achieve unity through the silence of the heart.

6 mins read
Heartfulness eMagazine
May 2021

Spirituality

DR. ZACH BUSH is a renowned, multi-disciplinary physician and educator on the microbiome as it relates to human health, the environment, and our interconnected future. Here he extends this worldview into the spiritual realm and the field of consciousness, so as to co-create a sustainable and regenerative future for all of us, and understand the role of humanity in the greater scheme of things.

4 mins read
Heartfulness eMagazine
May 2021

What is Success?

DR. ICHAK ADIZES shares what true success really means and what is needed to find success in everything we do.

3 mins read
Heartfulness eMagazine
May 2021

PROTECTING A MONSTER

AS ACCUSATIONS OF ABUSE MOUNT AGAINST POWERFUL HOLLYWOOD PRODUCER SCOTT RUDIN, A-LISTERS ARE UNDER FIRE FOR NOT TAKING STAND.

4 mins read
Star
May 17, 2021

THE HAMPTONS' BIGGEST LOSER

This used to be his playground! Matt Lauer was a fixture in the tony Hamptons area of New York’s Long Island, summering with then-wife Annette at their $44.8 million waterfront estate.

1 min read
Star
May 17, 2021

BIG TECH STOCKS FLEX MUSCLES AGAIN AFTER A ROUGH WINTER

Big Tech stocks are flexing their enormous strength again, after getting knocked around a bit earlier this year.

3 mins read
AppleMagazine
AppleMagazine #497

Miranda's Baby Dreams: PUT ON ICE

The couple pause their plans to have children as the country singer gets back to work.

1 min read
Star
May 17, 2021

BEFRIEND YOUR MONEY AND REAP THE BENEFITS

What’s your relationship with money? Maybe your personal finances are like a distant cousin you barely think about — or an unsettling stranger you avoid. Or perhaps money feels like your enemy, frustrating you and rarely doing what you want.

4 mins read
AppleMagazine
AppleMagazine #497

Rihanna: PARTYING HARD WITH A$AP ROCKY

A HOPELESS PLACE

1 min read
Star
May 17, 2021